While recently undertaking some thinking for an advertising agency I started to develop an idea about an important factor in human motivations. Traditional advertising planning concerns itself, rightly, with the rational and the emotional. But is there a third factor at play? I think there is and that initial concept, outlined in this short presentation has led me to start researching and writing a longer article on “Primal Intelligence – The Secret Ancient Keys to Who You Are and What You Do”. More on that later!