While recently undertaking some thinking for an advertising agency I started to develop an idea about an important factor in human motivations. Traditional advertising planning concerns itself, rightly, with the rational and the emotional. But is there a third factor at play? I think there is and that initial concept, outlined in this short presentation has led me to start researching and writing my third book, provisionally entitled “Primal Intelligence – The Secret Ancient Keys to Who You Are and What You Do”.
Posts tagged ‘psychology’
Mental health has been in the news again due to a speech by Ed Miliband. It is a cross party issue, though, and the subject is explored in detail today by Neil O’Brien of the (Tory inclined) think tank Policy Exchange. The massive costs of mental illness, measured not just financially but in immeasurable human misery are undisputed. Almost everyone would agree we should be doing more. But how do we square that with the need to spend less on public services? A few years ago I wrote a chapter in a book on the future of the NHS which offered one possible solution. You can read it here. Let me know what you think…